Faraday Future Launches Robotics Division with Three AI Robot Series

Electric vehicle maker Faraday Future has established FF EAI-Robotics Inc., a new subsidiary launching three embodied AI robots targeting professional and consumer markets. The company has secured over 1,200 pre-orders ahead of planned February 2026 deliveries.

Faraday Future, the California-based electric vehicle manufacturer, is making an unexpected pivot into robotics with the launch of FF EAI-Robotics Inc., a new subsidiary that debuted three distinct robot series in Las Vegas.

The company’s robotics portfolio spans from consumer companions to professional-grade humanoids. The flagship FF Futurist, priced at $34,990, represents a full-size professional humanoid designed for business applications. The FF Master, an athletic humanoid robot targeting fitness and sports applications, carries a $19,990 price point. At the entry level, the FX Aegis quadruped robot serves security and companion roles for $2,499.

All three robots are built on what Faraday Future calls its “Embodied AI” platform, though specific technical capabilities remain largely undisclosed in initial announcements. The company has positioned these as the first products from its new robotics division, which is headquartered in California.

Market reception appears promising, with Faraday Future reporting over 1,200 non-binding B2B deposits secured for the robot lineup. These pre-orders suggest significant commercial interest, particularly given the relatively high price points for the humanoid models.

The pricing strategy reflects the premium positioning of Faraday Future’s robotics offerings. Deposits range from $3,000 for the FF Futurist and FF Master to $5,000 for certain configurations, indicating the company is targeting customers willing to make substantial upfront commitments.

Deliveries are scheduled to begin in February 2026, giving the company approximately one year to finalize production and fulfill initial orders. This timeline suggests the robots are beyond prototype stage, though production scalability remains to be demonstrated.

Faraday Future’s entry into robotics represents a significant diversification from its core electric vehicle business. The company has faced challenges in the automotive sector, making this robotics venture a potential new revenue stream. However, the robotics market presents its own competitive challenges, with established players like Boston Dynamics in professional applications and emerging companies in consumer robotics.

The success of FF EAI-Robotics will likely depend on the actual capabilities of its Embodied AI platform and the company’s ability to deliver on its February 2026 timeline. With over 1,200 pre-orders already secured, Faraday Future has generated early market validation, but converting deposits to delivered products will be the critical test.

For the broader robotics industry, Faraday Future’s entry signals continued interest from automotive companies in applying their manufacturing and AI expertise to robotics applications. The price points also suggest the company believes there’s market demand for premium robotics products across both professional and prosumer segments.